Flash Sale! Limited Time Offer UP TO
86% OFF

How to Start a Porn Site to Make Money in 2024

BlogAdult Website Management

How to start a porn site

How to start a porn site in 2024?

Start a porn site to make money is not that difficult. If you have the good guide and the good tools.

Porn is the biggest online industry and in this industry. Every single porn site can make money if you are doing it right.

It doesn’t mean that making a profitable porn site and making money from it is easy. All you have to do is to follow this ultimate guide to make money in few months.

In this guide, you will learn how to start a porn site step by step:

Table of content

1. Choose the best porn niche for a porn site

When you start a porn site, don’t invest your time for nothing and make a niche porn site. There are already too many general porn sites. And it’s worthless to try to compete against the most popular adult tubes.

Porn industry is the most niche-oriented sector. And you don’t even imagine how many people don’t have their fetishes fulfilled: give them what they are waiting for.

Before you start a porn site, you have to follow those 2 important rules:

  • Don’t build a porn site based on illegal content such as child pornography, zoophilia and more generally, immoral videos.
  • Don’t choose a common popular niche like “big ass” or “blowjob”

Let’s find the best porn niches

Obviously there are many methods to find the perfect adult niche. But we recommend you to start with the following one that is very easy.

Here is a quick tutorial to choose the niche that will attract the best porn traffic.

Step 1: Go to Xvideos tags section

Start a Porn Site - Xvideos tags

Xvideos tags section is the best niche ideas provider for your new adult tube site.

The number next to the keyword represents the number of times the tag were used in the video post description.

We are looking for a tag that has more than just a hundred videos but at the same time.

And there are not millions:

Start a Porn Site - Porn niche example

College party tag seems pretty good when starting a adult site! The term has been used for more than 100k videos. This means that there is enough content related to this niche.

Still, there is something even more important to check: is this keyword generating enough search volume on Google?

Step 2: Is your niche generating traffic?

For this step, you’ll need the Chrome extension Keywords Everywhere. Install it and write down your niche on Google

Start a Porn Site - Adult niche traffic

As you can see, results are showing more than 14k searches on this keyword.

In my opinion, it’s a very interesting volume as it is not too high.

Indeed, a high volume searches on specific porn niche means:

  • a lot of demand
  • so, many offers to fulfill this demand are already existing
  • so it’s a competitive niche

The goal is to have a less competitive niche to rank your new adult tube well on google results. But still, with enough traffic volume to make money. This leads us to the final step.

Step 3: Will it be easy to rank my tube?

You have to check how important is the competition for this keyword.

For this step, I recommend you to use KWFinder to get useful information to know how accurate is your keyword. KWFinder has a premium version but you can get up to 5 searches per day for FREE.

Here is the result we get with college party porn keyword.

Start a Porn Site - Adult keyword ranking
  1. It’s the Keyword difficulty. It indicates you how difficult it will be to rank your adult site on serps. 1 is easy, 100 is hard. It will be much more easy to rank a site with a low score. Here, college party niche is easier to rank thanks to its 20 out of 100 score.
  2. You can see the 1st SERP results page. As expected, the top results are trusted by the most popular tube sites. However, you can see that the 4th result “watchmygf” link profile score is low. This means that we can outrank it more easily.
  3. It shows a selection of related keywords linked to your tag. Keep them carefully. You’ll need it then to improve your SEO when rewriting the text content of your videos.

You found the perfect niche among the multiple existing ones? Great! You’re on the good way to start your porn site.

Now it’s time to choose a domain name and hosting.

2. Find a Domain Name and Porn Hosting

Choose a domain name for your new porn site

When you start a porn site, choosing a relevant domain name. This is an important step that you shouldn’t take too lightly.

It’s a core part of your adult site that will always remain. I do not recommend you to change it later. You will lose your SEO work and your current visitors may be confused.

Choose a domain name carefully by following these simple advice:

Choose a short name

A short domain name is easy to remember and prevents from losing potential visitors with misspelling. I recommend you to not choose a domain name with more than 3 words. Keep in mind that Google prefers short names.

Go straightforward

The name must contain your niche tag. It must be relevant for your porn traffic that will directly search for videos related to your niche on Google. Include your main keyword is better for ranking.

Avoid famous porn trademarks

You won’t rank better if you choose a domain name that is too close to famous porn tubes. You will be outranked by these popular porn sites. Also your tube can be seized if you choose a domain like PornHubXXX or XXXHamster.

Create you own adult brand

Furthermore, it will be impossible to build a recognizable brand when you start an adult site. That’s especially true if you use the power of social medias to get traffic, . That stands out of the crowd if you copy the most popular ones.

Choose an Adult Web Hosting Solution

Most of web hosting solutions don’t allow nudity & porn for several reasons. They don’t want their image to be associated with porn niche. They also aware that porn sites are generating lot of traffic. Which means more server resources than mainstream sites.

In the early 2000’s (yes, we were there already), you would have made tons of researches to find ONE adult web hosting solution when you wanted to start a porn site. But nowadays the offer is important and you have to do lot of research to pick the right one.

TMDHosting, Hostgator, Stablehost… there are lot of adult friendly web hosting solutions

Three keywords to keep in mind while choosing your hosting solution:

  • storage
  • bandwidth
  • data security

You can benchmark the internet if you want, most people will recommend our partner Hostwinds which is efficient and secure. They allow adult content and offer free SSL certificate (https).

An important part of our 10K+ customers are using Hostwinds. The host is secure, fast, stable and affordable.

Adult Hosting - Hostwinds pricing
Adult Hosting – Hostwinds pricing

The next step when starting your porn site is to install WordPress.

Today most hosts install WordPress automatically on your site. This is the case with our partner Hostwinds which offers Softaculous Auto Install.

3. Turn a WordPress site into an Porn Tube Site

Whether you are a beginner, advanced or WordPress expert, the WP-Script themes have been developed for everyone. No developing knowledge is required to make a real porn tube.

All you need to do is activate one of our themes such as RetroTube. This will turn your WordPress into a real adult site.

Why choosing our themes?

Our themes are visually attractive and look professional thanks to a great display of your videos on the theme. With our themes, your visitors won’t think they arrived on a cheap porn tube like.

WP-Script Themes are SEO friendly, very fast to load for your visitor. But the most important point is that all our themes are easily customizable.

The theme options menu is directly integrated in your WP-Script plugin navigation from your WordPress admin. So that you can modify what you want thanks to a user-friendly interface.

Start a Porn Site - Theme options

Which theme should you choose among Retrotube, KingTube and UltimaTube?

There are some small differences between the themes in terms of options. But the main difference between is the design so you can make your choice depending on your niche or simply on your own taste.

I strongly recommend you RetroTube theme to start. It’s definitely our most popular & most sold adult wordpress theme that features the more options.

On top of that, RetroTube is in our starter pack offer that includes 2 essential products you need to create your adult site at the best price.

RetroTube is a WordPress theme to turn any WordPress site into a stunning niched adult site.

WPS Mass Embedder is a powerfull WordPress plugin to find and add niches porn videos in seconds.
You’ll learn more details about these killer tools in the guide.

4. Add porn videos to your adult site

Congratulations! You have now your own adult videos site ! But it looks empty right ? And there is nothing more unbearable than adding videos, one by one.

We have the solution to that: use an embedder to mass import adult videos

What is an “Embedder”?

Except if you are a movie producer, you will need to fill your tube with relevant porn videos that suits your audience. An embedder is the easiest way to retrieve tons of videos from popular adult sites.

WP-Script has different embedder plugins that both have their qualities.

But the best way to start is to use WPS Mass Embedder (included in the Starter Pack).

This WordPress plugin allows you to get thousands of videos from 50+ different adults Tubes in a easy way from the biggest porn tubes including xHamster, Xvideos, Pornhub, Redtube, Youporn, DrTuber, ePorner, Txxx, XNXX… So it’s a no brainer when starting a porn site.

Watch in video how the Mass Embedder works

Make a pre-selection before importing videos

It allows you to choose exactly which videos and which data you want to import. All videos thus recovered are saved in WordPress posts (title, embed player code, thumbnails, duration, tags and actors) avoiding duplicate posts !

Look how it’s simple to use

Select a tube source among the 50+ popular tubes you will get the videos from:

Start a Porn Site - Select a Porn Tube

Then you select a category that will suit your audience (your niche) OR you can enter keyword:

Start a Porn Site - Select a niche

Click on search videos and the plugins will find all the videos related to the keyword you’ve chosen!

Start a Porn Site - Search videos

Now you can select/deselect the videos you want and import it as WordPress posts:

Start a Porn Site - Select videos

In a nutshell, the clear and intuitive interface of this plugin allows you to easily find partner videos according to their categories or any keywords you want and you can search for new videos in each saved search, manually or automatically (auto-pilot is integrated as you can see below).

Your video searches are saved as feeds

With auto-pilot function, you can import the new videos uploaded on the source day after day automatically without your intervention.

The videos are linked to each other like classic posts thanks to the categories, the keywords and the actors (when this data is available), resulting in good internal links for the best SEO which is the crux of getting traffic.

5. Get traffic with Adult SEO

When starting an adult site, reaching a high rank on Google to get more traffic is crucial and you’ll have to dedicate most of your time on SEO.

That’s why WPS Mass Embedder is useful, you will earn precious time by mass importing videos with auto-pilot, and at the same time it allows you to change videos information (title, descriptions, tags…) to avoid duplicated.

1st rule: Avoid duplicated content

Make your videos unique! You must work on the text content in order to be seen by Google because Google want their results to show unique content only. You will be drowned in the mass if you don’t rewrite titles and descriptions into a unique content that suits your audience because your traffic will find first the original source from which you took the videos. Now, you can multiply this by the number of other sites that also took the video without rewriting the text content.

Rewrite content before importing and improve your SEO

Rewrite titles (approximately with 40-60 characters) and never take the generic one. Every single video should have its unique single title and description (and also thumbnail). I advise you to embed videos gradually and rewrite them one after one.

Yes, this work is a hard task but absolutely necessary if you want to stand out and generate quality traffic. And no AI will help you because no AI will write adult content. That’s the hard way to start a porn site.

2nd rule: Make your site fast

Starting a porn site is good. Starting a FAST porn site is much better!

A visitor expects a site to load in less than 3 seconds before he leaves without even reaching your landing page. Having a fast site is compulsory for several reasons:

  • Your porn traffic will spend much more time on your website if pages and videos are fast to load. More videos watched = more money for you and a better ranking.
  • Google likes fast sites. Having a fast site gives you a better ranking. No need to be SEO expert to know that a fast site will always be preferred over a slow one by search engines. About UX, a fast site is the first thing that visitors expect from a website. You can see your traffic increasing by 30% just by taking care of this important SEO aspect.

A cache plugin is compulsory to greatly improve the speed of navigation on your site, you can choose between W3 Total Cache or WP Super Cache which are the 2 most popular plugins in this niche.

W3 Total Cache

Why do you need one of these plugins? (please note that it’s a recommendation, we do not have partnership with these plugins).

In few words, WordPress is using PHP language. When a visitor comes to your site, WordPress runs PHP scripts and display it to the visitor. This whole process affects the speed of your page.

A cache plugin eliminates this by storing a version of the page in a “cache” so that WordPress won’t have to run PHP scripts everytime your traffic visits a page. Thus, your site becomes faster.

Don’t hesitate to check the results of your work on PageSpeedInsights a useful link by Google that gives you a score indicator about your site speed.

3rd rule: Improve your overall SEO

To improve your site performance, here is the must-have plugin that every WordPress users just can’t do without them:

Yoast SEO: Our themes are SEO ready and compatible with Yoast SEO plugin. This plugin helps you to get a solid toolset in order to aim a better spot in the search results by optimizing your text content.

For example, it can tell you that a keyword must be present in your video description for it to be effective. It gives you great analysis of your content so that you know which modifications you need to apply to get a better SEO. The most interesting thing about Yoast SEO is that the free version is so complete that you won’t even have to look after the premium one.

6. Make money with a porn site

All these steps were made with the purpose of only one thing: doing tons of money without leaving our chair right ? Here’s how with affiliate marketing.

Adult Affiliate Marketing is definitely the easiest and surest way to earn money when creating a porn site.

You may have found it difficult to understand exactly what it means, for every blog or tutorial assumes that everybody is well acquainted with this method.

For those won’t are not quite sure what adult affiliate programs are, let’s take a look at the actors:

The sponsor

The sponsor: he is the one providing the product, be it a premium website, a penis-enlarging medicine, sextoys, DVDs or a date. He gives you a link and you earn a commission each time a consumer follow it and purchase an object or a service.

The publisher: in our case, it is you. The publisher is charged with displaying advertisement for the sponsor, and do what he can to ensure that it will generate clicks – and hence, money. To make sure this will be profitable, he has to make sure his website gets an important traffic, and that the ads are visible enough for consumers to notice them.

The publisher

The consumer: the surfer is your target. He is the one you need to convince to click on your sponsor’s ad so he can purchase his product or subscribe to his offer. You will get paid for each transaction going through your porn site.

Step 1: Choose an adult network

An adult network creates the link between the sponsor (companies that want to sell their services/products) and you.

There are multiple adult network, here are the famous ones:

  • CrakRevenue
  • TrafficJunky
  • ExoClick
  • JuicyAds
  • TrafficForce
  • TrafficFactory

Step 2: Put advertising on slots

The ads from the adult network will be displayed on your theme ad slots.

Start a Porn Site - Adult Theme Ad Slots

To put the ads on your theme, go to your account, create a campaign and copy the generated code (we use Exoclick for example):

Start a Porn Site - Exoclick banner code

Then go to your WP-Script dashboard -> Theme options -> Advertising. And paste the code in the slot you want to display the advertising in:

Ad slots in admin theme options

Note that you can also display ads directly on the video player!

Start a Porn Site - Ads over video player

Niche & Affiliate offers

No one wants to be invaded by irrelevant tons of advertising. That’s what happens on generic porn tube. Your niche is important, most of the adult affiliate network allow you to display products ads that are linked the niche you want to feature. For example if your porn site is a femdom niche, it can be great to put strapon toys ads.

This way, your conversion rate will be more important as the product advertised is directly link to your niche fetish.

Ready to start your porn site?

You have all the keys to launch your tube perfectly. How to choose the niche, which domain, how to do the basic SEO, we gave you everything you need to know to start your niched porn site.

Keep in mind that it’s not difficult to make money with adult site, lot of people generate interesting passive income from this business. But it requires to invest some time in the beginning (like 1 or 2 hours a day) to build up a well-established porn tube business.

Before you go, don’t miss the starter pack offer. As we saw previously, RetroTube & WPS Mass Embedder are definitely the best tools to start your adult site without investing tons of money!